[5.12] Eco-Drive

The goal of this Campaign is to attain a shift in driving behaviour and perceptions, a contribution towards the reduction of local energy consumption and an increase in road safety through awareness raising and training in the principles of eco-drive.

Eco-Drive is a way of driving that allows for the reduction of vehicle fuel consumption and polluting emissions, as well as a greater driving comfort and increased road safety. The Eco-Drive campaign in Almada focused on the divulgation of the Eco-Drive principles and advantages, both in terms of energy consumption and road safety. The principles are simple, effective and easily applied – these characteristics were explored in a leaflet giving practical advice and pointing out advantages also in terms of cheaper car maintenance, lower spending on fuel and contribution for a greener planet!

This campaign included the distribution of the informative leaflet – produced in Portuguese and with original design - to all the driving schools in the Council and to drivers in street-initiatives. Car windscreen sunshades with eco-drive information were also produced as a marketing tool. These were handed out together with the informative leaflet, namely in street events such as the one that took place in the National Energy day in May 2005.