[3.3] Frankfurt
Frankfurt, Germany
Dr. Johannes Theißen, Area Manager Marketing and Mobility Research, traffiQ
" Frankfurt is called the financial capital of Hesse, even the European Central Bank (ECB) is based here. Each day many commuters travel to Frankfurt and therefore, mobility management plays an important role for the city. traffiQ is a 100% subsidiary of the City of Frankfurt and manages public transport across the Frankfurt area. Good mobility management gives a chance to work out better solutions not only for public transport, but for traffic in general. traffiQ works together with other local authorities to improve mobility management in the region: A newly founded company focuses on effective coordination for public and individual transport. We believe that PIMMS offers us a chance to learn from other successful examples of good mobility management in other countries. "
We would like to receive “best practice methods” from other PIMMS project members regarding all issues relating to public transport, especially| • Marketing campaigns • Mobility advisory (for companies and individualized mobility advisory) • Mobility management in general |
1. Main characteristics of the city/region
| • The principal town in the Rhine-Main region • It has a population of 650,00 and additionally about 400,000 daily commuters • traffiQ does the planning, financing and marketing for public transport in Frankfurt • Frankfurt has a well-developed public transport system: bus, tram, underground (55 bus lines, 8 tram lines, 7 underground lines) and commuter trains. |
2. Main transport issues
| • Too many commuters at daily peak hours. • Some underground vehicles are old and need replacement |
3. Mobility management domains of special interest
| • More effective public campaigns to promote public transport • Managing the introduction of “cleaner” vehicles |
| What others might want to learn from us | |
CLEAN VEHICLES |
Subject to pt companies. |
INDIVIDUALISED TRAVEL MARKETING |
The traffiQ mobility service centre! |
MOBILITY & EDUCATION |
EU project „Mobility Advisory for Pupils“. |
POLICY & INTEGRATION |
There are two newly founded companies which both focus on effective coordination for public and individual transport: the regional "IVM" for the whole Rhine-Main-region and the local "IVM" for the City of Frankfurt. "IVM" = Integriertes Verkehrsmanagement (integrated mobility/ transport management company). The members of the regional "IVM" are from different regional public organisations and authorities; Cooperation with the City of Frankfurt and other (regional) public organisations (i.e. "bike + business"). |
ROAD PRICING |
|
ROAD SAFETY |
Subject to Frankfurt road authority. |
TRAVEL AWARENESS |
Marketing campaigns (advertisement). |
TRAVEL PLANS |
Internet and pocket plans; Individual travel plans (in the future). |